{ PHOTO DIRECTION + SET DESIGN }

In the Studio

From styled sets to clean seamless to sets built from scratch, I plan the light, design the space, and style every detail.

Colorful children's toys, including wooden puzzles, stacking blocks, a toy bus, books, a bead maze, and plush toys arranged on white pedestals against a pink background

Scope

Styled sets
Seamless + mirror
Set design

Team

Photographer
Retoucher
Production

Year

2021-Present

Role

Art Direction + Styling

Company

Lovevery

{ HOW I WORK }

Every frame is a decision

Examples from various projects

Colorful children's wooden toys, felt stars, fabric blocks, wooden beads, and pastel craft sticks arranged on a white background

Light

Soft and warm for everyday play. Richer, with real shadows, when the story needs drama.

Mood board for a fun, inviting children’s reading and play environment, featuring a studio reading nook, colorful soft props, playful shapes, and a bright backdrop.

Set

Every set starts as a plan for the location, props, shapes, and backdrop, all chosen so kids actually want to play there.

Collage of diverse children, childhood portraits, colorful clothing, artwork, toys, an abacus, and family scenes on a black background

Styling

I style every shoot myself, from the wardrobe board to the last prop, so color and texture support the product instead of competing with it.

Smiling girl with Down syndrome playing with colorful suction cup toys on a wooden table in front of red curtains

{ SET DESIGN + STUDIO LIFESTYLE }

The Music Set

Six instruments, one stage. I designed a curtained set that gave every kid a front-row moment, with the joy of the music and the confidence of the child playing it.

Child in a red outfit covering their face with both hands against a blue background
Child in a yellow sweater and red skirt reaching toward pink theater curtains beside a colorful handmade table
Close-up of a brown duck with a yellow-and-green bill resting on a person's hand

Reference Images

The Plan

Environment

A saturated curtain like a real stage, with clothing kept light so the instruments popped.

Lighting

Rich color and higher contrast, with real cast shadows.

Movement

These instruments are made to be played, so we planned for motion.

The Execution

Young girl walking barefoot while holding a ball in front of red theater curtains, with colorful stacking toys on a wooden floor
Two children playing with colorful cups and blocks in front of red curtains
Young girl sitting on a wooden floor in front of red curtains, holding a colorful musical instrument with learning cards nearby
Child lying on a red trampoline while holding an orange accordion-style toy overhead

{ BEHIND THE LENS }

How a shot comes together

Every shoot starts on paper. The moodboard sets the feeling and the shot list maps every frame, so by the time the camera’s ready, the set is built for exactly the shots we need.

Colorful collage of children modeling playful clothing and a woman holding bright streamers against abstract pastel backgrounds

Moodboard

Shot List

Red theater curtains over a polished wooden stage floor

Set Build

Smiling child in a white-and-blue striped shirt displayed on a camera screen against a red curtain

Behind the Scenes

{ STUDIO SEAMLESS }

Shot for Layout

Isolated image photography planned for the layout from the start. Every pose, angle, and gap of white space had a job once the images reached print.

Baby sitting on a white background and playing with a colorful soft activity book
Toddler playing with a wooden ball-drop toy beside a Montessori shelf filled with colorful toys, books, and a potted plant
Toddler sitting on the floor playing with a wooden toy box and colorful cloths
Baby lying on a colorful play mat beneath a wooden baby gym with hanging toys
Lovevery educational toy banner featuring babies playing with a play gym, book bundles, and Montessori shelf, with text about brain development and learning.

Then they went to print

{ STUDIO PRODUCT PHOTOGRAPHY }

Shot on Mirror

Every product shot one at a time on a mirrored surface, then spliced into one long lineup. Matching the angle, light, and reflection across every frame is what makes it read as a single shot.

Colorful children's toys and activity playsets, including stacking balls, wooden puzzles, a marble run, pretend kitchen sink, pop-it boards, toy car, slide, and bead maze

Shot individually and spliced together

Colorful children's toys and Montessori activity sets, including stacking balls, sensory toys, a wooden roller, shape sorter, play sink, pop-it board, toy camera, slide, and microscope.

Final execution

{ SET DESIGN · VIDEO }

Set Designs

Two founder-led videos, two very different worlds. One loud and campy, one calm and simple. Each set was designed around the story it needed to tell.

The Holiday Shopping Show

A QVC-style holiday sale starring our co-founder, and meant to be gloriously cheesy. I designed the set to match: velvet curtains, a foil wall, oversized gift boxes, and a circle window we could move for every frame.

Set design mockup featuring red velvet curtains, a reflective silver backdrop, black accent lights, a product display table, and a gift box with a red bow.

The plan + my set design mock-up

Oversized Gifts

Play Kit boxes at double size, tied with ribbon to match the bundle imagery.

Hand opening a large gift box with a red ribbon, labeled The Looking Play Kit 0–2M, with sparkling effects.
Smiling blonde woman in a lime green sleeveless dress with a jeweled neckline against an iridescent backdrop
Lovevery.com promotional graphic advertising up to 25% off sitewide against a red theater curtain background
Festively decorated children's wooden play kitchen wrapped with a large red ribbon and bow, surrounded by sparkling lights.

Curtain Backdrop

Circle Wall + Curtain

Foil Wall

Holographic foil framed by velvet, chosen to catch the light on video.

Enclosed Set

Two walls instead of one, so we could shoot from different angles with real depth.

Velvet Curtains

Warm velvet curtains with small lights below for a stage-like glow.

Circle Wall

A freestanding cutout we could slide around to frame each shot.

Co-Founder on Sparkle Back-Drop

Unwrapping Bundle

The Bath Set

A simple tiled bathroom with a peek of shower curtain and a half shelf for products, styled so she could grab and hold up each one without leaving her seat.

Smiling woman in a purple sweater beside a colorful bathroom with a mirror and turquoise soap dish

Concept

Camera monitor showing a smiling woman holding a lemon slice and a white duck puppet in a colorful room

On-Set

Smiling blonde woman in a pink collared shirt standing in a colorful, plant-filled room

Final

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