{ PRODUCT LAUNCH }

The Play Every Way Table

Turning one table into endless play: the creative direction behind its launch.

Three children using wooden easels with chalkboards, magnetic toys, and art supplies.

Team

Graphic Design
Photo + Video
Brand Marketing
Production

Channels

Web
Email
Social + Paid
Retail

Timeline

18 weeks

Role

Creative + Art Direction, Styling

Company

Lovevery

Year

2026

{ THE BRIEF }

Launch the Play Every Way Table worldwide in time for the holidays, and show parents how one table can hold every kind of play.

{ THE SPARK }

Owning multiplay

Every competitor owned a single surface: a simple table, a sensory bin, storage, or an easel. No one had defined multiplay, the idea that kids develop by moving through different body positions while they play. That was Lovevery’s whitespace, and the table was built to own it.

Assorted white, orange, and teal plastic craft machine parts arranged on a green gridded cutting mat

Children’s classroom furniture set featuring a toy storage table, Lego activity table with bins, and two wooden chairs

{ LOOK & FEEL }

Imperfect on purpose

I wanted the work to show how the table sparks creativity and growth, while still fitting into real family life. Lifestyle photography stayed warm and candid: kids lost in sensory play and storytelling, in lived-in homes. Graphically, we leaned into playful imperfection with hand-drawn doodles, scribbles, and tactile textures, so everything felt imagination-led and kid-made.

Bright children’s play and lifestyle mood board featuring kids’ art activities, sensory play, colorful clothing, playroom interiors, and graphic design concepts.

Look & feel

Colorful childlike drawings of a turquoise bird, orange elephant, and yellow animal on a blue background

Abstract geometric color-block design with navy blue and pink sections on the left and yellow, teal, orange, and green sections on the right.

Doodles

Color palette

Colorful hand-painted brush strokes and decorative marks on a white background

Borders

Secondary typeface

{ STORYBOARDING }

Three teasers, one line

I storyboarded three teasers to build anticipation before launch. One line I wrote for a teaser stuck, and it became the tagline for the entire campaign.