{ REFRESH · 2023 }
The Play Gym
Lovevery’s hero product, and the one closest to our co-founders’ hearts. I helped shape the refreshed gym itself, then rebuilt the imagery around it with more color, more warmth, and more real play.
Company
Lovevery
Role
Art Direction & Graphic Design
Year
2023
Scope
Product Refresh
Play Guide Imagery
Packaging
Stop Motion
Team
Graphic
Photo
Brand Marketing
Product
{ PLAY GUIDE · BEFORE + AFTER }
Play Guide Refresh
The old play guide was soft and beige, and the babies blended into the background. We reshot every stage with brighter color, closer crops, and real moments, so parents can see exactly what each skill looks like.
Before
After
A few frames from the reshoot.
{ STUDIO · PACKAGING · ISOS }
Shot for the Box
Every angle of the new gym, shot on seamless for the box, the site, and everything in between. Each silo was planned around the dieline, so every image had a place on the package before we shot it.
The packaging dieline
Illos for packaging + site
{ MOTION · PLAY GYM }
Stop Motion
Short stop-motion loops that show off the gym’s new colors and textures, one panel at a time. A quick way to show how much there is to discover without saying a word.