{ PRODUCT LAUNCH }

The Play Every Way Table

Turning one table into endless play: the creative direction behind its launch.

Three children playing at wooden easels with chalkboards, drawing, painting, and using art supplies.

Team

Graphic Design
Photo + Video
Brand Marketing
Production

Channels

Web
Email
Social + Paid
Retail

Timeline

18 weeks

Role

Creative + Art Direction, Styling

Company

Lovevery

Year

2026

{ THE BRIEF }

Launch the Play Every Way Table worldwide in time for the holidays, and show parents how one table can hold every kind of play.

{ THE SPARK }

Owning multiplay

Every competitor owned a single surface: a simple table, a sensory bin, storage, or an easel. No one had defined multiplay, the idea that kids develop by moving through different body positions while they play. That was Lovevery’s whitespace, and the table was built to own it.

Disassembled white and turquoise electronic device components arranged on a green cutting mat

Children’s classroom furniture set featuring a storage table with colorful bins, brick-building activity table, and wooden table with two chairs

{ LOOK & FEEL }

Imperfect on purpose

I wanted the work to show how the table sparks creativity and growth, while still fitting into real family life. Lifestyle photography stayed warm and candid: kids lost in sensory play and storytelling, in lived-in homes. Graphically, we leaned into playful imperfection with hand-drawn doodles, scribbles, and tactile textures, so everything felt imagination-led and kid-made.

Collage of colorful children’s play, art, fashion, and interior design mood boards with photos, illustrations, and creative direction notes.

Look & feel

Colorful chalk-style drawings of a teal bird, orange elephant, and yellow animal on a blue background.

Abstract geometric composition of colorful rectangular blocks in navy blue, pink, yellow, teal, orange, and green

Doodles

Color palette

Colorful hand-painted brushstrokes and decorative marks on a white background

Borders

Secondary typeface

{ STORYBOARDING }

Three teasers, one line

I storyboarded three teasers to build anticipation before launch. One line I wrote for a teaser stuck, and it became the tagline for the entire campaign.