BFCM 2022

Lovevery’s biggest sale of the year – Black Friday/Cyber Monday. This was my largest campaign since joining the team in 2021. After reviewing 2021’s creative (clean, crisp, airy-white imagery), I wanted to push the envelope and go for something that felt a bit more warm and colorful - leaning into pattern play. We ended up calling this campaign internally “disco cabin.” This was one of Lovevery’s most sales to date.